Marketing

The Marketing department of the Office of Communications creates printed material and designs for external audiences that support the highest strategic goals of the University. Typical projects include UT Dallas Magazine, enrollment recruitment publications, brochures, invitations and collateral for high-level events sponsored by the Office of Development and Alumni Relations and the Office of the President. Requests for projects that do not rise to the level of professional design services, such as flyers and certificates, are directed to templates located in the brand standards. If the need to engage outside services, arises, Marketing can make recommendations for freelance designers, videographers or photographers; email the marketing department for more information.

Although design services are provided free, the cost of printing, photography and mailing are the responsibility of the client. Before beginning a project, clients should establish a budget and review guidelines detailed in the brand standards website. Additionally, the creative brief identifies the goals, audience, target market, call to action and distinguishing characteristics of the school, center, department or program. Note that talent release forms must be completed by the subjects of all photos and kept on file by the unit that takes and uses the photos.

Times and cost vary for each individual project according to its size and the elements needed to complete the creative process. Projects are prioritized according to their strategic importance and the original date of request.

All University marketing material must follow the guidelines of UT Dallas brand standards. Any publications, ads, or marketing material distributed to an external audience must be reviewed and approved by the Marketing department prior to publication.

Schools, centers, departments, programs and other institutional entities may not have secondary logos that promote themselves separately from the University. Approved versions of school logos are available in the brand standards.